Speqtr was developed in specification-grade lighting, where line cards are large and the right selection depends on detailed product knowledge. That remains our focus and the category our work is proven in.
The same conditions hold wherever independent manufacturers’ reps sell technical products through specifiers, engineers, contractors and distributors. Each platform is built from your represented manufacturers and their published product information, so it takes the shape of your line card rather than a standard template.
Categories the approach fits.
- Where Speqtr began
Lighting
Architectural, commercial and specification-grade luminaires, with families, options and configurations across large line cards.
Lighting controls
Sensors, controllers and networked systems, where compatibility between components shapes the selection.
HVAC & mechanical
Equipment, air distribution and hydronics, with performance data behind every selection.
Plumbing
Fixtures, fittings, valves, drainage and water heating for commercial, institutional and residential projects.
Electrical
Power distribution, wiring devices and electrical equipment for building and industrial projects.
Building automation
Controllers, sensors and integration points that connect building systems.
Fire & life safety
Code-driven products where documentation and approvals support the specification.
Industrial & process
Pumps, valves, instrumentation and process equipment selected on technical fit.
The same conditions,
a different catalogue.
Broad line cards, concentrated knowledge
A large represented portfolio, with much of the useful product knowledge held by a few experienced people. The familiar manufacturer is often the first one considered, and suitable products from less familiar lines can be overlooked.
Selection driven by technical fit
Products chosen on requirements, performance data and documentation rather than a catalogue number, with supporting literature spread across manufacturer websites.
Manufacturer relationships worth developing
An agency’s standing with its principals depends on how well it develops the line and brings it into project conversations. That case is the same whatever the category.
Built from your own manufacturer information
We organize and structure the product information your manufacturers publish. There is no pre-built catalogue to wait for, and the scope of a first platform is agreed before development begins.
Carrying lines in another category?
Tell us about your industry, your geographic sales territory and the lines you need to protect, promote or grow. Agencies carrying several categories can bring them into one platform, which opens the door to cross-selling across the whole line card.